Our Story
Born from a simple but urgent belief
Every student has a breakthrough waiting. They just need the right system to unlock it.
Founded in 2016, we set out to solve one of education's most persistent problems. One-size-fits-all learning in a world where every student is wired differently. We spent nearly a decade in K–12 classrooms, working alongside students, educators, and families to understand where the system was failing them. What we built in response is an AI-driven platform that doesn't just teach. It listens, adapts, and grows with each learner.
A future where every child reaches their potential may seem far into the future, but you can be part of it now by choosing to show up differently for the students in your life. We didn't build Emerging Rule for the classroom alone. We built it for the whole village.
Built by Believers
Behind every feature, every insight, and every personalized learning path is a person who chose to dedicate their work to students. Meet the team that built Emerging Rule, and the reason they built it.
Meet The Team
Felipe Castro Quiles, MBA
Co-founder & CEO
Sherin Sonia Jacob, MSc
VP, Executive Director
Eric Xavier Leo Noro
Co-Founder, International Partnerships
Fabiola Luque, MBA
President - Latin America
Asunción Sanz
International Education & Capacity Development Adviser
Sebastian-Otto Domnariu, MBA
Liaison International Network Key Strategist (LINKS)
Abin Noboa-Ríos, Ph.D.
Programs Development & Education Policy Adviser
Dr. Bertha Santoscoy
Legal & Political Adviser
